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Marklands

The Land of Left Behind

Bulgaria doesn’t top many league tables – for economics, happiness, football or tourism. Here’s why you should go

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Mark Jones
Jan 07, 2026
∙ Paid

Central Sofia, not obviously suffering from overtourism

Bulgaria found its way into a few news reports in that fuggy period between Christmas and New Year. No-one is taking much notice of very much then, so I expect only dedicated followers of European current affairs clocked the story.

On January 1, Bulgaria adopted the Euro, although the Lev will still…

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