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Marklands

When travel people take the blue pill

Why we choose an alternative, Barbie-style world over the real one

Mark Jones's avatar
Mark Jones
May 22, 2025
∙ Paid

In The Matrix, Keanu Reeves is given the choice between a blue pill and a red pill. You probably know the story, not least because it’s re-entered the public sphere in a new and toxic way1. Anyway, here’s the scenario: take a blue pill and you stay in a harmless, pleasant world, even if it’s not the real one. Take the red one and you live in the world a…

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